PrivacyPolicyIs

Acxiom Privacy Insights

Updated Nov 18, 2024

75Ā šŸ˜Š

TrustĀ Score

Summary

Acxiom is a data collection and processing company that collects personal identifiers from website visitors for business purposes including research, operations, and service improvements. The company provides transparency about data collection and offers multiple opt-out mechanisms.

Safety Concerns

  • Collects personal identifiers including contact and device information
  • Uses collected data for multiple business purposes
  • Potential sharing of data within Interpublic Group of businesses

Third Party Sharing

Acxiom may share aggregated and non-personally identifiable information with third-party service providers and contractors.

Interpublic Group

Information may be shared within Interpublic Group family of businesses

Data collected:
Aggregated Information

Data Collection

Acxiom collects personal identifiers and internet activity data from website visitors for business and research purposes.

Personal Identifiers

Name, postal address, IP address, email address, telephone number, bank account/credit card numbers

Internet Activity

Browsing history, website registration information, digital advertisement interaction

Contact Information

Phone number, email address used for customer relationship management

Device Information

IP address, HTTP header information, user-agent details, browser plugins, hardware details

Opt-Out Options

Email Opt-Out

  1. 1Use unsubscribe mechanism in email
  2. 2Visit email preference center
  3. 3Manage newsletter and special offer subscriptions

Calls and Direct Mail Opt-Out

  1. 1Submit request via Acxiom Privacy Portal
  2. 2Call 1-877-774-2094

Global Privacy Control

  1. 1Browser-level opt-out mechanism
  2. 2Prevents targeted advertising
  3. 3Limits personal data processing