PrivacyPolicyIs

Uber Privacy Insights

Updated Nov 18, 2024

75Ā šŸ˜Š

TrustĀ Score

Summary

Uber collects extensive user data across its ride-sharing, delivery, and business services, using it for service provision, safety, marketing, and personalization. The platform implements multiple data protection measures and provides users with privacy controls.

Safety Concerns

  • Extensive data collection across multiple service types
  • Sharing of personal data with numerous third parties
  • Use of facial recognition technology
  • Location tracking during and outside of service usage

Third Party Sharing

Uber shares data with a wide range of third-party service providers, business partners, and platforms for various purposes including advertising, service improvement, and operational needs.

Payment Processors

Process financial transactions

Services used:
PayPal
Hyperwallet
Data collected:
Payment Information

Social Media Companies

Used for advertising and platform integration

Services used:
Facebook
TikTok
Data collected:
User Profile Data

Advertising Intermediaries

Enable personalized advertising

Services used:
The Trade Desk
Google
Criteo
Rokt
Data collected:
Advertising Identifiers

Data Collection

Uber collects comprehensive user data across multiple dimensions, including personal information, device data, location data, and service usage information.

Account Information

Name, email, phone, password, address, profile picture

Location Data

Precise and approximate location tracking during and outside service usage

Device Information

Hardware models, IP addresses, device identifiers, operating systems

Transaction Information

Trip details, order information, payment transactions

Demographic Data

Age, gender, occupation

Communications Data

Message and call logs, user interactions

Opt-Out Options

Location Data Collection

  1. 1Access Privacy Center in Uber app
  2. 2Navigate to Location Sharing menu
  3. 3Disable location data collection

Personalized Advertising

  1. 1Visit privacy.uber.com
  2. 2Select ad personalization settings
  3. 3Opt-out of data sharing for advertising

Marketing Communications

  1. 1Go to account.uber.com/communication
  2. 2Adjust notification preferences
  3. 3Disable marketing communications