Zillow Privacy Insights
Updated Nov 18, 2024
75Ā š
TrustĀ ScoreSummary
Zillow is a real estate platform that collects extensive user data to help users find homes, connect with real estate professionals, and receive personalized services. The platform uses data for improving user experience, targeted advertising, and facilitating real estate transactions.
Safety Concerns
- Extensive data collection across multiple devices and platforms
- Sharing of personal information with numerous third-party providers
- Use of data for targeted advertising
Third Party Sharing
Zillow shares user data with multiple categories of third-party providers, including business partners, marketing partners, service providers, and real estate professionals.
Business Partners
Sharing contact information and transaction details at user's direction
Services used:
Real estate agents
Mortgage lenders
Property managers
Builders
Data collected:
Contact Information
Transaction Details
Service Providers
Performing services on behalf of Zillow
Services used:
Payment processors
Advertising networks
Data processing services
Fraud prevention services
Data collected:
Payment Information
Usage Data
Data Collection
Zillow collects comprehensive user data through website interactions, account registration, and third-party sources.
Account Information
Username, password, account history
Contact Information
Name, email, phone number, address
Location Data
Geographic location, IP address
Device Information
Browser type, device model, operating system
Browsing History
Pages visited, time spent, clicks
Professional Information
Job title, company, professional background
Transaction Information
Property searches, interactions with listings
Opt-Out Options
Disable Advertising Cookies
- 1Go to website footer
- 2Select 'Cookie Preference'
- 3Adjust cookie settings
- 4Save preferences
Opt-out of Third-Party Tracking
- 1Visit Privacy Center
- 2Adjust tracking preferences
- 3Limit ad tracking in device settings
Delete Personal Data
- 1Submit request at privacy.zillowgroup.com
- 2Verify identity
- 3Confirm deletion request